Independent Publisher Targets Hunters With Tag

Rachel Tamigniaux
Thursday, Jul 07, 2011 at 1:53 PM

With their commitment to reaching members in an exciting range of media outlets and new technologies, the North America Membership Group has turned to Microsoft Tag to provide their readers with a more interactive and more informative reading experience.

North American Hunter

In the recent past, NAMG has seen great success with the incorporation of Tag into their North American Hunting Club magazine.  In response to this success, the independent publisher has also added a Tag campaign to their print magazine HANDY in May and June of this year.  Multiple Tags will soon also be featured in their magazine Cooking Club.

Clearly the Tag campaign has been well received by their readers and by their corporate team.  They have seen the benefits that incorporating a convenient digital element like Tag within their print media can bring to their business model. In fact, the North American Membership Group corporate team has issued instructions for all of their club magazines to begin using Tag before the end of the year.  

What do you think of NAMG's use of Tag? Let us know in comments or on Facebook or Twitter.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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