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Improve Your Golf Swing with Tag

Holly Richmond
Monday, Jun 13, 2011 at 2:31 PM
How golf pro Stan Utley is using Microsoft Tag in his new book.

 

 

Learning to golf from a book means it can be hard to exactly envision what the author wants you to do. Thankfully the latest instructional book from golf pro Stan Utley incorporates Tags that connect readers to how-to videos.


By scanning Tags in The Art of the Swing with their smartphones, golfers get Utley's exclusive videos – which can take them to the green more easily than if they tried to use just a hardback. We've seen Tags used on book covers before, but this goes a step further by totally embedding them into book content. (There's one on the front cover too.) Check it out:




What do you think? Do Tags inside books complement or detract from the content? Let us know in the comments below or on Tag’s Facebook or Twitter pages.

 

Industries

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Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

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WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

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MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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