Iams Adds Tags to Pet-Food Displays

Nadia Aly
Tuesday, Jun 22, 2010 at 1:00 PM
Pet owners can view videos about Prebiotics on their smartphones.

Are you a dog person or a cat person? The next time you see an Iams display at your vet's office, take a closer look, and you may see two Microsoft Tags – one for dogs, the other for cats.

Iams pet-food display

Scan the custom Tag for your preferred pet, and you can view an informative video about Iams PreBiotics products. Choosing the right pet food can be important, and Iams believes that showing pet owners the benefits of its products is a more compelling sales tool than just telling them in a brochure or cardboard display. 

Below is an example of a video you could see on your smartphone after scanning the dog Tag on an Iams display.

Would you scan a Tag to learn more about pet food? Let us know in the comments below or on Tag’s Facebook or Twitter pages.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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