Hungry HBO Employees Scan Tags for Deals

Rachel Tamigniaux
Monday, Apr 25, 2011 at 11:00 AM
HBO's cafeteria gives workers discounts using mobile tagging.

HBO Cafeteria Tag


Microsoft Tag is being used on a daily basis at HBO’s state-of-the-art cafeteria, tHe BistrO. Tags are incorporated right into the eye-catching menu display. The Tags provide smart promotions and deals to employees already looking for a bite to eat. Deals can include discounts on breakfast items, future menu items, cafeteria announcements, free pastry opportunities, buy-one-get-one-free deals, and more. This is an excellent example of using Tag to not only draw in customers but also to keep them coming back.


A similar mobile marketing campaign has been used by Eurest Dining Services at Microsoft’s own Redmond headquarters. The promotion covers 35 cafés serving over 50,000 people. The results from the Microsoft campaign were so successful that Eurest followed up with Tag marketing across six university campuses. And it seems that HBO has caught on to the trend.


This Tag campaign has shown that the folks at HBO are strong believers in the power of technology. Tag helps them to integrate that appreciation into the everyday work environment.


Would you scan a Tag in your work cafeteria? Are there other ideas that'd make eating at work tastier? Let us know in the comments below or on Tag’s Facebook or Twitter pages.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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