Holland America Goes Cruising with Tag

Abby Wolfe
Sunday, Mar 06, 2011 at 12:00 AM
Microsoft Tag links Holland’s print promotions to cruise videos.

Holland America Mobile Site


If you’ve never been on a cruise, Holland America Line will be happy to take you on a virtual tour. Just scan the Microsoft Tags in its brochures or print ads with your smartphone, and you’ll be transported to a robust mobile site with videos of onboard activities, from dining to night clubs. Aloha, baby!

Mobile Marketer interviewed Sally Andrews, vice president of public relations at Holland America, about its adoption of Tag for mobile marketing. “The Microsoft Tag technology is another innovative way to more actively engage the consumer in our brand experience, and leverages the latest technology to do so,” says Andrews.


“It’s one thing to read about the various dining options you have on a cruise and see beautiful photo examples of the food,” she notes. “It’s a different experience entirely to hear the Master Chef talking about the culinary offering, our newly formed Culinary Council of world-renowned chefs, and to see the kitchen and dining venues in a video.”


Holland America Brochure Tag

Do you think previewing cruises on your smartphone would help you decide whether to set sail? Let us know in the comments below or on Tag’s Facebook or Twitter pages.


As Holland America shows, Tags are a brilliant way to bring brochures to life. Here are more ideas for adding impact to your brochures and flyers.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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