Health Magazine Gets a Dose of Vitamin T

Holly Richmond
Thursday, Jun 02, 2011 at 9:00 AM
Readers can scan 17 Tags, including one for a video of country star Miranda Lambert.

Health - Miranda Lambert

If you're flipping through Health magazine in mental preparation for swimsuit season, several Tags will greet you.

A letter from the editor explains how and why to use Tags, providing detailed instructions and offering a video of candid footage of country star Miranda Lambert for those who scan. It's the first multi-Tag deployment in publisher Time Inc.'s biggest health magazine, with 17 Tags linking readers with videos and slide shows. The Tags span both editorial and advertising, with some big-name beauty brands on board.

Health Magazine

Health is already planning another multi-Tag issue to hit stands in Fall 2011. The magazine joins other major publications like Allure, Sports Illustrated, and Self, who are using Tag too.

What do you think of Health's approach? Let us know in the comments below or on Facebook or Twitter.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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