Hey folks, it’s August. You know what that means: time for hot yoga. When we say hot we actually mean cool... as in a cool contest. Yoga Journal is kicking off a contest and promotion this month that will giveaway yoga gear, apparel, videos and more. The promo lets readers know where they can download the Tag Reader app. The Tag itself resolves to the mobile optimized site Yoga on the Go Mobile.
The pre-sweepstakes promotion was designed to help build awareness of the multi-Tagged contest. So far, the results of the “Teaser Tags” have been positive and are helping to build both anticipation for the giveaway and awareness of Tag and the promotion. A number of other Tags are planned for when the sweepstakes is fully launched with the release of the September issue.
How would you use Tag to promote contests? Let us know below or with your comments on Facebook or Twitter.