Getting Onboard with Tag

Rachel Tamigniaux
Wednesday, Aug 03, 2011 at 10:00 AM

The Maritime Aquarium of Norwalk, Conn. has been using Microsoft Tag to promote its exhibit, “Dinosaur Summer.” Tagged ads can be found in Metro-North, Connecticut’s commuter rail line, as well as on other local public transportation.

Maritime Aquarium image 

The Tag resolves to a smartphone-friendly site that provides additional information about the exhibit, directions to the museum, special attractions, video trailers and much more. (The campaign was created by Track the Tag.)

The promotional posters for this new exhibit place the bright and increasingly more recognizable Tag next to the familiar Facebook logo. While directing viewers to Facebook promo pages is a pretty common and well-received idea, a quick scan of a Tag while the viewer is sitting on the train will allow folks to learn more about the exhibit on their way to work. The amount of time it would take for a person to get to a computer might be enough to either lose interest or maybe forget about “Dinosaur Summer” altogether. Tag nips that potential problem in the bud.

Do you think Tag is a good way to engage commuters? Let us know with your comments below or on Facebook or Twitter.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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