When your video game is about saving the planet’s few remaining humans from the Locust Horde, characters wear bulky Iron Man-esque metal suits, and it was the fastest-selling game the year it came out, “go big or go home” seems like a fitting marketing strategy. To promote Gears of War 3, the last installment in the Xbox game franchise, marketers created a billboard advertising its beta release:
The billboard (the next best thing to skywriting) features a Tag that links to a preorder site when scanned, giving the user access to the beta release. With over 12 million games sold in the franchise already, there’s clearly an audience hungry for updates about the next release – so it’s not surprising that the Tag has been quite successful so far. The game doesn’t come out til September, so using another barcode solution could mean the linked content gets a little stale by then, but Tag enables you to update or change the website, video, or special offer that your Tag links to anytime.
What do you think of Gears of War’s use of Tag? Could the marketing team come up with more advertising ideas to try? Tell us in the comments below or on Tag’s Facebook or Twitter pages.