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FX Show "Archer" Tags Its Facebook Page

Holly Richmond
Wednesday, Jun 01, 2011 at 10:00 AM
An animated spy TV show uses Microsoft Tag on its Facebook page.

FX Show Archer uses Microsoft Tag

 

Are normal spy shows too serious (and too live-action) for you? Chances are, you're a fan of FX's animated spy comedy "Archer." The network is using Tag on the "Archer" Facebook page to connect fans with a free download of Archer wallpaper. Fans can pick one of four images from the show after scanning the Tag, and desktop wallpaper is also available.

 

FX Show Archer Wallpaper

 

This is a stellar example of when it makes sense to use Tags online. The Tag is a way to give fans instant gratification, and it's much easier than having them download a wallpaper image (which they might otherwise have to email to themselves and view on their phones in order to set it as phone wallpaper). Archerites get free digital content and the network gets to remind them of the show whenever they glance at their phones. Smart!

 

What do you think? Could the show use more Tag ideas to let fans spy on Sterling? Let us know in the comments below or on Facebook or Twitter.

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Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

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WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

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MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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