Ford: Why Print When You Can Tag?

Treena Colby
Thursday, Jun 23, 2011 at 10:26 AM
How My Ford magazine is using Microsoft Tag to highlight new car models.

Deciding on how much information to put into a catalog or magazine versus the overall design look of what you are trying to convey is often a dilemma for many marketing professionals. Well, Microsoft Tag is letting advertisers and marketers to link a bevy of online information to their print ads, allowing for a sleek design in their print ads without sacrificing content.

Ford Motor Company used Microsoft Tag in their customer-focused Spring 2011 “My Ford Magazine,” which is distributed three times a year and reaches 1.1 million readers. On four pages of the magazine, Ford created a printed showroom to advertise 15 Ford truck, car, and SUV models.

The layout is simple and gorgeous, with a picture of each model along with the name of the model, price, seating, fuel economy, and power train for easy comparison. In addition, Ford is upping the information ante by placing a black and white Tag next to each model.


Tags link to a mobile landing page with a virtual showroom with features, picture galleries, models, and options. Users can also locate dealer and search the dealer’s inventory. After a consumer chooses which Ford is best for them, they can also easily request a local quote via the site as well.

How would you use Microsoft Tag to inform and engage customers while focusing on printed aesthetics? Let us know on our Twitter or Facebook pages!



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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