Ford and Big 5 Sporting Goods have both engaged their customers through mobile media recently by using Tag.
Ford has developed an in-market, direct mail campaign integrating a gorgeously tailored custom Tag into its material. While print media has its limitations – from amount of space to viewers' attention spans – Tag can unlock endless information online. With a custom Tag showing off Ford’s newest models, the readers are invited to “experience Ford technology” their way.
Ford’s Tags link to online videos showing off the latest models like the 2012 Focus or the 2011 Explorer in action. Also promoted by the Tag campaign is a $750 Private Cash offer. The unique Tag and the videos go a long way to grab the readers’ attention, and the offer seals the deal.
In a different strategy, Big 5 Sporting Goods is using Tags in-store as part of an interactive, multimedia shopping experience. Over 50 different Tags are scattered throughout Big 5’s locations, providing product info sheets and videos to educate customers about the items they're most curious about, right there on the sales floor. Providing Big 5 customers with product information via Tag enables them to make educated decisions about their purchases, without needing to search the web.
Would learning more about a big (or not-so-big) purchase by scanning a Tag make you more likely to buy it? Could Ford or Big 5 have used more Tag ideas to connect with customers? Let us know in the comments below or on Tag’s Facebook or Twitter pages.