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Forbes Drives Subscriptions with Tag

Holly Richmond
Monday, Jun 06, 2011 at 1:05 PM
How the financial magazine is using Microsoft Tag to connect with readers.

Got your mind on your money (and your money on your mind)? You might run across a Tag the next time you get that "Time to renew your subscription" letter from Forbes.

 

The company is using Tag in a direct mail campaign to drive subscription extensions. Scanning the Tag on the letter takes money-conscious readers to a video of Steve Forbes as well as a mobile site where they can easily pay for another 13 issues.

 

 

 

 

We've seen Tags in magazines before, connecting readers with contests, giveaways, and bonus content, but as far as I know this is a new way to engage readers and encourage them to continue their long-term commitment.

 

Would you renew your magazine subscription on your mobile phone? Let us know in the comments below or on Facebook or Twitter.

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Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

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WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

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MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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