Eye on Tag

Jackie Micucci
Thursday, Aug 25, 2011 at 10:00 AM

Sometimes we take the sights (and sites) we see every day for granted… whether it’s gazing out an office window at the Chrysler Building, getting a glimpse of Mount Rainier during a drive or just watching kids play in the park.

Eyebank image

With that in mind, The Eye-Bank for Sight Restoration is looking to raise New Yorkers’ awareness about the need for eye, organ and tissue donation. Its new multimedia campaign, which features Microsoft Tags and is designed and powered by Lifestreamz, focuses on New York City icons such as the Brooklyn Bridge, the Statue of Liberty and the Empire State Building. New Yorkers are asked to “imagine never being able to see” these famous landmarks again.

By combining New York icons with custom Tags, the Eye-Bank hopes that more New Yorkers will enroll as donors in the New York State Donate Life Registry—a database of registered eye, organ and tissue donors. Tags are being featured on The Eye-Bank’s print ads and resolve to information about how to enroll as well as to a video featuring comedian Rich Ramirez doing a little schtick, but also getting serious by discussing the importance of donation.

What other ways do you think Tag can help charities? Let us know with your comments below or on Facebook or Twitter.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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