Using Microsoft Tag, new company VenueCast found a way to improve what 76% of music lovers say is the worst part of the concert-going experience: the boring in-between set times when bands are setting up for the next act.
With the goal of delivering on-demand digital entertainment to concert audiences, VenueCast has created a variety of entertaining video ads combining music, video, and marketing for concert venues to show during these concert downtimes. While one band is tearing down and the next is setting up, the audience can view commercials and band videos, and scan an on-screen Tag to download free MP3s, follow their favorite bands on Facebook or Twitter, and even get special deals on merchandise or future events.
VenueCast is aimed at the smartphone-savvy demographic of 18- to 25-year-olds, so Tag is the perfect tool to connect concertgoers with unique online content. Sponsors for VenueCast content include retail chains, record labels, clothing brands, energy drinks, fast food, consumer electronics, car manufacturers, movie studios, and nonprofits. With the bright color schemes and ability to customize the image with eye-catching graphics like album art, Tag has a real advantage over other barcode solutions, whether it's linking to band or advertiser content.
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