Duct Tape Prom Dresses and Tag

Holly Richmond
Thursday, May 12, 2011 at 10:00 AM
How a Duck Tape contest rewards crafty promgoers with scholarships.

Duck Tape Dress

Prom: a rite of passage, endless fodder for teen movies and TV episodes, and – according to a 2008 Hearst survey – a night that'll set you back $566. Ouch. With the recession, some teens are making their own dresses or repurposing vintage castoffs...and some are even using duct tape.


Duck Tape, which makes the tape in bright, candy-colored rolls, is challenging teens to craft duct tape creations by June 13 to win cash scholarships. First prize is $5,000, and the top 10 couples all get cash, so get taping, you crazy kids.


Duck Tape Ad

Would-be crafters wandering through Staples will see Tags on end displays for Duck Tape, which go to a site with craft ideas, er, "Ducktivities." Because why end the fun at prom?


Would your high school self have made a duct tape prom outfit to win college cash? What do you think of Duck Tape's use of Tag? Did they miss any sticky ideas? Tell us in the comments or on Facebook or Twitter.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

Next 5 Articles

Slideshow: The Best Barcode Fashion

Thursday, May 05, 2011 at 11:00 AM

Ford and Big 5 Sporting Goods Get Tagged

Tuesday, Apr 26, 2011 at 10:00 AM

Italian Liqueur Bottles Sport Tags

Tuesday, Apr 19, 2011 at 10:00 AM

Skyy Vodka Tags Its Holiday Party Ideas

Thursday, Jan 13, 2011 at 2:00 PM

Jarden Uses Tag to Update Crock-Pot Brand

Tuesday, Nov 30, 2010 at 8:00 AM