Down the Shore

Jackie Micucci
Thursday, Aug 11, 2011 at 2:00 PM

Forget about the tan. GTL now stands for gym, Tag and laundry because Microsoft Tag has gone down the shore. MTV’s recently released “Jersey Shore Season Three Uncensored” DVD features a Tag on the case that lets shoppers get a little look at the latest antics of Snooki, The Situation, JWOWW and company.

Jersey Shore DVD image

Shoppers can scan the Tag while they are browsing the DVD aisles and watch exclusive videos from Deena and Vinny prepared specifically for Tag, as well as see special deleted scenes. Now that’s what we call a shelf talker. Fist pumps all around.

What kind of extras would you like to see included in a Tag? Let us know with your comments below or on Facebook or Twitter.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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