Dentyne Says: Practice Safe Breath

Abby Wolfe
Wednesday, Jan 26, 2011 at 1:00 PM
A Microsoft Tag on Dentyne Ice packages sends chewers to fun YouTube video.

Pearly-white teeth and minty-fresh breath – oral cosmetics are all the rage. Dentyne’s new “Practice Safe Breath” campaign for Dentyne Ice leverages Microsoft Tag to grab consumers’ attention as they chew gum on the go. Each package has a custom Tag on the back with the tagline “Join the Safe Breath Alliance and see where it takes you!” When customers scan the 2D barcode with the Microsoft Tag app on their smartphone, it takes them to the witty Practice Safe Breath video on YouTube.

What do you think? Would you scan this Tag on the gum package to see where it takes you?  Let us know in the Comments below, or on Tag's Facebook or Twitter pages.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



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Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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