0

Dell Tells Sweet Customer Tales with Tag

Holly Richmond
Monday, Apr 04, 2011 at 6:00 AM
How Dell used Microsoft Tag to tell a bakery owner's story.

 Dell CakeLove

 

Mmm, can you smell that? It’s baked goods and technology working together.

 

Dell used Tag in its February 2011 business catalog to connect readers to the story of how it helped bakery owner Warren Brown meet his business's technology needs. (It’s part of Dell’s Take Your Own Path campaign.)

 

Scanning the Tag in the Dell catalog plays a 4-minute video about how Brown left a successful law career to make tasty cake creations at his D.C.-area bakery, CakeLove. Expanding from one location to seven meant Brown had changing technology needs (especially since his point-of-sale system was originally designed for a dry cleaner). Dell helped Brown with everything from data encryption on his laptop to digital signage in his shops – and there's plenty of drool-worthy cake footage in there, too.

 

What role do you think Tags and other technology have in the food industry? Got more ideas? Share your thoughts with us on Facebook or Twitter or in the comments below.

Industries

arrow

Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

arrow

WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

arrow

MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

Next 5 Articles

Tagged Videos Sell the Fun of Water Sports

Thursday, Mar 31, 2011 at 8:00 AM

Volvo Tags Ads in Turkey

Wednesday, Mar 16, 2011 at 9:00 AM

Acura Uses Tags to Highlight Car Features

Wednesday, Feb 02, 2011 at 11:00 AM

Jarden Uses Tag to Update Crock-Pot Brand

Tuesday, Nov 30, 2010 at 8:00 AM

Razor Scooters Roll with Tag

Wednesday, Sep 15, 2010 at 11:00 AM