Deep Zoom on "Source Code" and Win $10,000

Holly Richmond
Tuesday, Mar 15, 2011 at 9:00 AM
Facebook app lets you zoom-and-scan Microsoft Tags in “Source Code” images for a chance to win big money.

Deep Zoom Nose


Take a good, hard look at Jake Gyllenhaal’s nose – it could help you win $10,000. Say what?!


For the next five weeks, a new Facebook app lets you zoom in on images from the movie “Source Code,” revealing that each image is made up of a million Microsoft Tags. Scan one of the Tags, and you just might be the lucky winner of an Xbox 360 Console with Kinect or $5,000 – and another $10,000 on top of that if the app gets 1 million scans. It’s the Microsoft Tag $10,000 Scan Challenge on Facebook. So spread the word, grab your smartphone, and start scanning!


The movie still from “Source Code” will change each week until the contest ends April 20. Here’s the app with this week’s picture, showing Gyllenhaal and Michelle Monaghan’s characters in serious discussion.


Source Code Poster


Since the action film isn’t out yet (it hits theaters April 1), I can only guess what they’re talking about…


Gyllenhaal: “Wait, so a picture is made up of a million Tags?”


Monaghan: “Yeah. It’s Tag’s Deep Zoom technology.”


Gyllenhaal: “But how did they do it?”


Monaghan: “I’m pretty sure it’s using Microsoft Silverlight and built on Azure.”


Gyllenhaal: “Cool. I’m gonna need to save your life now.”


Monaghan: “OK.”


In addition to cash or a Kinect, people who scan the Tags can also win a Deep Zoom or “Source Code” poster, so you can look at Jake Gyllenhaal’s nose all you want.


The Deep Zoom contest is part of Summit Entertainment’s Tag-based promotional campaign for the movie, which includes a Tag on all marketing and advertising materials, including posters, banners, magazine ads, and TV spots. The innovative marketing has received good industry coverage, including this piece in Softpedia.


What do you think of the Deep Zoom contest? Let us know in the comments below or on Tag’s Facebook or Twitter pages.


You don't need a million Tags on Jake's nose to create a contest that builds buzz and a customer connection. Zoom in on these ideas for other ways to create contests with Tag.

Recent Comments
  • simbacat911

    11/26/2011 , 4:11 PM
    Tags are a great idea, however scanning the tag most of the time takes more than one scan. I have the Windows 7.5 on a LG phone and I rarly get a tag to scan the first attempt. If in a magazine you just cannot simple pull out you phone aim and click. You have to be in the right light, the tag has to be flat, and you have to reposition your self to get a good scan. They will not catch on until scanning becomes easier.



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