Daily Newspapers Experiment with Tag

Nadia Aly
Friday, Nov 12, 2010 at 1:00 PM
Daily newspapers are finding new ways to connect online news content with their print edition.

Daily newspapers are finding new ways to connect online, real-time news content with their physical newspapers by adopting Microsoft Tag.

Tag offers editors the ability to augment editorial and advertising content with the endless possibilities of the digital world. When readers scan the 2D barcode with their mobile phones, they can access dynamic content ranging from photos and videos to in-depth coverage beyond what fits in the printed paper.  It’s almost like embedding videos into the newspaper.

Some newspapers link to videos of sporting events from their sports sections, some link to coupons from their classified ads, and still others link to real-time news updates such as election results.

Paul Turcotte, publisher of amNewYork, believes incorporating Microsoft Tag into the newspaper offers a huge benefit. “As a daily newspaper written for a young, urban, mobile-savvy demographic, the inclusion of Microsoft Tags provides multimedia interaction, further extending engagement and service to our readers,” Turcotte says. “We see this new technology as a way to transform the newspaper page to an exciting multimedia experience.”

Other newspapers using Tag in editorial and advertising on a regular basis include the New York Daily News, San Diego Union Tribune, and Columbia Basin Herald.

Would you scan Tags in a newspaper to get more intel? Let us know in the Comments below or on Tag’s Facebook or Twitter pages.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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