Covergirl Sweepstakes Gets Pretty with Tag

Holly Richmond
Tuesday, Apr 12, 2011 at 1:00 PM
Scanning Tags in Woman's Day enters readers into a contest.

 Covergirl Tag

Remember the days of reading about a contest in a magazine, licking a stamp, and dropping your entry postcard in the mail? Say hello to the 21st century version.


To promote Covergirl’s Simply Ageless skincare collection, the cosmetics brand recently ran an advertorial in Woman’s Day using Tags as entry points for four different sweepstakes. When a reader scans one of the issue’s five different Tags, she can enter to win the Simply Ageless makeup line – as well as a $500 giftcard, iPod Touch, gym membership, or a fancy juicer. Check it out:


Covergirl Ad


Covergirl’s custom Tag features purple artwork that complements the rest of the branding. Easy, breezy, beautiful indeed!


What do you think? Is it a good idea for contests to use mobile tagging for entry? Let us know in the comments below or on Facebook or Twitter.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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