Colombia Gets Tagged

Jackie Micucci
Thursday, Aug 25, 2011 at 2:00 PM

For the first time Microsoft Tag will be going to Colombia, South America. Tags will be a big part of the Caribe Impulsa, an innovation and socio-economic forum being held in Cartegena de Indias on September 5th and 6th.

Caribe Impulsa image

Microsoft Tags will be placed on badges so attendees can get more information about the venue, the City of Cartagena and the forum topics and speakers. They will also be placed on brochures and convention advertising materials. Italian web agency mediaki.it created the custom Tags for Caribe Impulsa. The team also designed and developed the event’s web and mobile applications.

But Tag will not be confined to the forum. Thanks to a partnership with the Cartagena’s Chamber of Commerce, mediaki.it also created Tags for the city and its historical sights to create a more interactive experience for visitors.

The Tags will be put on removable poles and placed in front of the city’s palaces and buildings during the forum as a pilot project that will lay the foundations for a future, permanent 2D solution for the city. Tag is the perfect tour guide.

What other ways can Tag be used during forums and conventions to make attendees’ lives easier? Let us know with your comments below or on Facebook or Twitter.

Recent Comments
  • William DeLeo

    08/25/2011 , 8:23 PM
    Speakers can place them on handouts to provide connections to supporting material like white papers and videos. Vendors can use them to minimize paper marketing material distribution, and facilitate new social media connections. Hotels can use them to showcase their partner restaurants, allowing guests to make reservations, get directions or call for a taxi through their designated portal. William DeLeo of Tag It Up, LLC



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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