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Callaway Drives Golf-Club Sales with Tag

Nadia Aly
Wednesday, Jun 16, 2010 at 1:00 PM
Golfers can view product videos by scanning Tags on point-of-sales displays.

Golf-club manufacturer Callaway recently began using Microsoft Tag on its point-of-sale displays in retail stores. Its displays include a half-dozen Microsoft Tags that, when scanned, take golfers to YouTube videos showcasing individual products. This is a great way to help customers learn more and make buying decisions on the spot.


Have you ever been in a store, holding three similar products? They look the same, so you can't decide which is right for your needs. Now, if each of those products had a Microsoft Tag, you could scan it and instantly see in-depth information – like a video, product details, or customer reviews – giving you a much better understanding of the item in your hands and more confidence in your buying decision.


Callaway POS golf club display


Have you seen a Microsoft Tag in a retail store? Did you scan it? Let us know in the comments below or on Tag’s Facebook or Twitter pages.

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Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

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WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

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MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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