Callaway Drives Golf-Club Sales with Tag

Nadia Aly
Wednesday, Jun 16, 2010 at 1:00 PM
Golfers can view product videos by scanning Tags on point-of-sales displays.

Golf-club manufacturer Callaway recently began using Microsoft Tag on its point-of-sale displays in retail stores. Its displays include a half-dozen Microsoft Tags that, when scanned, take golfers to YouTube videos showcasing individual products. This is a great way to help customers learn more and make buying decisions on the spot.

Have you ever been in a store, holding three similar products? They look the same, so you can't decide which is right for your needs. Now, if each of those products had a Microsoft Tag, you could scan it and instantly see in-depth information – like a video, product details, or customer reviews – giving you a much better understanding of the item in your hands and more confidence in your buying decision.

Callaway POS golf club display

Have you seen a Microsoft Tag in a retail store? Did you scan it? Let us know in the comments below or on Tag’s Facebook or Twitter pages.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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