Golf-club manufacturer Callaway recently began using Microsoft Tag on its point-of-sale displays in retail stores. Its displays include a half-dozen Microsoft Tags that, when scanned, take golfers to YouTube videos showcasing individual products. This is a great way to help customers learn more and make buying decisions on the spot.
Have you ever been in a store, holding three similar products? They look the same, so you can't decide which is right for your needs. Now, if each of those products had a Microsoft Tag, you could scan it and instantly see in-depth information – like a video, product details, or customer reviews – giving you a much better understanding of the item in your hands and more confidence in your buying decision.
Have you seen a Microsoft Tag in a retail store? Did you scan it? Let us know in the comments below or on Tag’s Facebook or Twitter pages.