0

Business Book Adds Depth with Tag

Abby Wolfe
Wednesday, Mar 02, 2011 at 1:00 AM
New social-media book enhances content with Tags to bonus material.
Social Media Book

Social media has changed the business landscape, and companies need to retool from the inside out to meet the challenges presented by its speed and fluidity. So says social-media guru Jay Baer in his new book, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social.

 

The book discusses the strategic shifts that companies should make to stay competitive, but it doesn’t stop there. Readers can get robust additional content – videos, PDF files, podcasts, tips, discussions, and other resources – by scanning the 22 Microsoft Tags scattered throughout the book. Baer created custom Tags featuring the book cover for additional marketing flair.

 

What do you think of Jay Baer’s use of Tag to provide bonus online content for his book? How about other ideas for using Tag in publications? Let us know in the comments below or on Tag’s Facebook or Twitter pages.

Industries

arrow

Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

arrow

WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

arrow

MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

Next 5 Articles

Newspaper Uses Tag to Show Rally Video

Tuesday, Mar 01, 2011 at 2:00 PM

Tags Hook Bookworms

Tuesday, Feb 22, 2011 at 11:00 AM

Sports Illustrated Tags Swimsuit Issue

Tuesday, Feb 15, 2011 at 8:00 AM

Seattle Times Tags Its Daily Deals

Thursday, Feb 10, 2011 at 12:00 PM

USA Today Implements Microsoft Tag

Thursday, Feb 10, 2011 at 10:00 AM