Business Book Adds Depth with Tag

Abby Wolfe
Wednesday, Mar 02, 2011 at 1:00 AM
New social-media book enhances content with Tags to bonus material.
Social Media Book

Social media has changed the business landscape, and companies need to retool from the inside out to meet the challenges presented by its speed and fluidity. So says social-media guru Jay Baer in his new book, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social.


The book discusses the strategic shifts that companies should make to stay competitive, but it doesn’t stop there. Readers can get robust additional content – videos, PDF files, podcasts, tips, discussions, and other resources – by scanning the 22 Microsoft Tags scattered throughout the book. Baer created custom Tags featuring the book cover for additional marketing flair.


What do you think of Jay Baer’s use of Tag to provide bonus online content for his book? How about other ideas for using Tag in publications? Let us know in the comments below or on Tag’s Facebook or Twitter pages.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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