Building Up

Jackie Micucci
Thursday, Sep 01, 2011 at 2:00 PM

Together, Lowe’s and Microsoft Tag never stop improving things in the world of mobile. The home improvement giant is the first retailer to use Tag's Scanning SDK, which integrates Tag scanning into its new iPhone application.

Lowe's app image

Customers shopping at their neighborhood Lowe’s can scan Tags to watch videos featuring experts offering step-by-step instructions and how-to information on all sorts of projects for both inside the home and outside in the yard. Users can get a good dose of DIY inspiration with the app’s Idea Gallery that showcases designer rooms outfitted with the latest looks. If they see something they like, customers can find out more info about the product with a single touch.

The new Lowe’s app makes it easier for users to decide what to buy during a shopping trip thanks to product reviews and ratings, detailed product information and access to video content that can be activated by scanning a Tag. It also includes a store finder with GPS so no matter where users are they can get driving directions to the closest location.

What other ways would integrating Tag scanning into an application help users? Let us know with your comments below or on Facebook or Twitter.

Recent Comments
  • SattlerTj

    09/01/2011 , 2:51 PM
    I helped one of my clients (a vendor to Lowe's) prepare their content so that it is compelling and engaging (as well as accessible via a SmartTag)...it will be appearing on your phone in a Lowe's store near you soon.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

Next 5 Articles

Tagging a Tag

Wednesday, Aug 31, 2011 at 2:34 PM

Story Time

Wednesday, Aug 31, 2011 at 10:00 AM

Luggage Tag

Tuesday, Aug 30, 2011 at 10:00 AM

Tag Ed

Monday, Aug 29, 2011 at 2:11 PM

Seeing Green

Monday, Aug 29, 2011 at 10:00 AM