If you’re a serious fisherman, then choosing the right tackle is paramount. Pure Fishing turned to the Moroch Agency to help market its Berkley FireLine products, and Moroch produced an integrated campaign that included print ads featuring Microsoft Tags.
When scanned, the Tags take consumers to a mobile site with more in-depth information about the Berkley products, along with videos and other interactive content. Here’s an example of a print ad and the page that appears on your smartphone.
What mobile content would you create for your product? Let us know in the comments below or on Tag’s Facebook or Twitter pages.