Berkley Lures Fishermen with Tag

Nadia Aly
Wednesday, Jul 28, 2010 at 4:00 PM
Microsoft Tags in print ads link to product details and videos.

If you’re a serious fisherman, then choosing the right tackle is paramount. Pure Fishing turned to the Moroch Agency to help market its Berkley FireLine products, and Moroch produced an integrated campaign that included print ads featuring Microsoft Tags.

When scanned, the Tags take consumers to a mobile site with more in-depth information about the Berkley products, along with videos and other interactive content. Here’s an example of a print ad and the page that appears on your smartphone.

Berkley FireLine fishing tackle

What mobile content would you create for your product? Let us know in the comments below or on Tag’s Facebook or Twitter pages.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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