Art Comes Alive with Tags

Treena Colby
Tuesday, Aug 09, 2011 at 10:00 AM

How many times have you been to a museum and after fighting your way through the crowd to see the little plaque next to the painting for information, you still feel that you are missing something? Or, you wish you could just talk to the artist to understand their point-of-view or inspiration?

Steamboat Museum Tag image 

At the Steamboat Museum in Steamboat Springs, Colorado, they are using Microsoft Tags for the new Scott Christensen exhibit to create a stronger connection with the art. The experience is like having your own docent right in your smartphone.

After scanning the Tag next to the painting, the patron is brought to a website for each of the five paintings. From there, you can hear an audio file where Scott explains the inspiration behind each piece. In addition, you can also click to see more information about the painting, such as name, size, medium and price, which allows patrons to revisit the exhibit anytime and share the information with others. The Tags were created by Track the Tag.

For the Christensen exhibit, there were almost 200 scans the first month. The scan results help the artist and the museum know which pieces resonate the most with the public.

How would you use Microsoft Tags to create an information-rich exhibit? Let us know in the comments below or on Facebook and Twitter.

Recent Comments
  • WhyBeTea

    08/09/2011 , 1:14 PM
    VERY COOL! I dig it! #WP7 rocks!



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