Art and Tech Exhibits Gain Depth with Tag

Elliott Lemenager
Friday, Nov 19, 2010 at 11:00 AM
Tags next to gallery displays can add meaning and interactivity to the visitor experience.

Art shows are a blast! Especially when you get to meet the artist, the person behind the brush. But in most cases, you’re not able to meet the artist to get the nitty gritty on a piece or learn who the artist really is. Microsoft Tag can’t replace a face-to-face interaction, but it can provide some unique solutions for a standing gallery where the artist isn’t present.

Art Loop Open

The Art Loop Open at Block 37 in Chicago created an interactive experience for visitors. Here’s a short video to give you some background on what Art Loop Open was all about.

Every single piece of art in this exhibition had a Microsoft Tag next to it, allowing visitors to vote for the artist to win the competition and to view additional information about the art and the artist’s bio. I think this is a great example of how Microsoft Tag can make a unique experience for people by connecting the online and offline world.

Art Loop exhibit tag

What really interests me are the endless ways other galleries can implement Tags for these types of exhibits in the future. Think about it: What if this were taken a step further, so each Tag linked to a video by the artist, personally explaining their art? Or what if the Tag connected you to the artist’s website, Twitter feed, or Facebook profile? It would be an even more interesting experience if visitors could scan the Tag and keep an image of the artwork in their mobile picture library.

Thriller headphones

Technology Exhibit

Here’s another example of Microsoft Tag being used in a similar fashion. Gizmodo hosted a geeky gallery in Soho NYC awhile back where old and new tech gadgets were displayed, each accompanied by a Tag. The exhibit featured approximately 70 gadgets and gizmos in a museum-like setting, ranging from a selection of vintage gadgets to a 3-pancakes-per-minute machine and never-before-seen, cutting-edge technology. Once the Tags were scanned, viewers could read more about the technology on their smartphones.

And yes, this is a picture of custom “Thriller” headphones (just writing this, I can hear the song playing in my head).

Adler Planetarium

My inner geek comes out with this next example. The Adler Planetarium did an amazing photo exhibit called “From Earth to the Universe,” displaying 50 astronomical images that each contained a Microsoft Tag.

When visitors scanned the Tags, they viewed a custom mobile site that gave them a deep dive into each image of a nebula, galaxy, or amazing star constellation. I wonder if the Star Trek exhibition will ever use Tag?

Adler Planetarium exhibit

How do you think Microsoft Tag could be used to enhance an exhibition? Let us know in the comments below or on Tag’s Facebook or Twitter pages.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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