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Acura Uses Tags to Highlight Car Features

Abby Wolfe
Wednesday, Feb 02, 2011 at 11:00 AM
Acura Uses Tags to Highlight Car Features.
Acura-brochure

When Acura created new brochures for its latest automobiles, it wanted to drive more customer engagement, so it incorporated 12 Microsoft Tags that linked to videos of the car's features. The custom Tags were color-matched to the page content, blending perfectly into the brochures.


More than 500,000 brochures were printed and distributed to Acura dealers nationwide. At last report, the Tags had been scanned by customers more than 9,500 times.


What do you think? Would you scan Tags to learn more about a car’s features? Let us know in the Comments below, or on Tag's Facebook or Twitter pages.

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Design Tags that scan easily and offer an engaging mobile experience

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Capture customers in the moment and bring printed materials to life

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