0

Acura Uses Tags to Highlight Car Features

Abby Wolfe
Wednesday, Feb 02, 2011 at 11:00 AM
Acura Uses Tags to Highlight Car Features.
Acura-brochure

When Acura created new brochures for its latest automobiles, it wanted to drive more customer engagement, so it incorporated 12 Microsoft Tags that linked to videos of the car's features. The custom Tags were color-matched to the page content, blending perfectly into the brochures.


More than 500,000 brochures were printed and distributed to Acura dealers nationwide. At last report, the Tags had been scanned by customers more than 9,500 times.


What do you think? Would you scan Tags to learn more about a car’s features? Let us know in the Comments below, or on Tag's Facebook or Twitter pages.

Industries

arrow

Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

arrow

WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

arrow

MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

Next 5 Articles

South Africa's Largest Magazine Tags Its Content

Tuesday, Feb 01, 2011 at 12:00 PM

Dentyne Says: Practice Safe Breath

Wednesday, Jan 26, 2011 at 1:00 PM

Credit Union Sponsors "Capture the Tag"

Tuesday, Jan 25, 2011 at 3:00 PM

Skyy Vodka Tags Its Holiday Party Ideas

Thursday, Jan 13, 2011 at 2:00 PM

Ciara Tweets Tags with Exclusive Content

Wednesday, Dec 15, 2010 at 3:00 PM