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3M Goes Post-it with Tag

Abby Wolfe
Monday, Feb 14, 2011 at 6:00 AM
Tags provide mobile coupons for Post-it purchases.
3M-Postit-display

Mobile couponing is a great way to use Microsoft Tag, as 3M recently discovered with its Post-it promotion in OfficeMax stores.


The company placed Tags on Post-it point-of-purchase displays. When a customer scanned the Tag on the display, a coupon for $1 off a Post-it Pop-up Note Dispenser appeared on their smartphone. At checkout, the OfficeMax clerk could scan the coupon on the smartphone screen and the customer received the $1 discount on their purchase. Nifty, huh?


What do you think – would you like to get digital coupons through your mobile device? Let us know in the Comments below, or on Tag's Facebook or Twitter pages.

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Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

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WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

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MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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