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Success Stories


Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.

Improve Your Golf Swing with Tag

By scanning Tags in The Art of the Swing with their smartphones, golfers get Stan Utley's exclusive videos – and can take them to the green more easily than a hardback.

Forbes Drives Subscriptions with Tag

You might run across a Tag the next time you get that "Time to renew your subscription" letter from Forbes. The company is using Tag in a direct mail campaign to drive subscription extensions.

Health Magazine Gets a Dose of Vitamin T

The magazine’s 17 Tags span both editorial and advertising, with some big-name beauty brands on board, and include a video of country star Miranda Lambert.

Rachael Ray, Allure Magazine Tag Contests

Allure and EveryDay with Rachel Ray magazines are using Tag to build long-term reader loyalty through reader sweepstakes.

Hunting for Tags in North American Hunter

North American Hunter magazine delivers a hilarious video, and additional digital content using Microsoft Tag. Watch the video, there's an outhouse involved.

Fishing Magazine Reels in Readers with Tag

Tag takes readers far beyond magazine pages to share tip-filled videos of fishers in action, as well as slideshows, interviews, and partner discounts on fishing gear.

Mobile Phone Photography Book Uses Tag

They're high art and they're shot with a phone. Lucas Kane used Tags in his photography book, pHone pHotos to make it easier for readers to learn about how the photos were taken.

Tag Helps Career Advice Book Stay Fresh

Mobile tagging helps authors serve up added content, like videos, and offers a way to help keep books from becoming outdated. You could almost call it a guerrilla strategy.

Ocala Style Magazine Does Tagging Right

Tags can make your content jump off the printed page. If you use them well. Here's a look at one of the best practices of mobile tagging in publishing.

Self Magazine Offers Prize-a-Day

Free! Free! Free! Self Magazine proves the power of a good contest, having readers scan Microsoft Tags each day for a month to enter sweepstakes for 3,815 prizes.

People Offers Exclusive “Royal Watch” Videos

To ensure its mobile readers dodn't miss a single detail of the British royal wedding, People is running a special eight-week section that included a Microsoft Tag, so readers can watch exclusive video of the wedding preparations. 

Local Newspapers Tag Content

Community newspapers use Microsoft Tag to provide richer content to readers.

iPhone Book Adds Interactivity with Tag

When you're writing a book about something as visual as photography, it's pretty cool to be able to bring your story to life. That's why this book uses 75 Tags to provide more than 40 hours of video demos.

Tag Goes to Italy

Italian newsmagazine Panorama is connecting its physical and digital media with Tag, giving its 300,000 subscribers instant access to more content. Panorama moved from QR codes to take advantage of Tag's ease of use and fast web connectivity.

Business Book Adds Depth with Tag

To help companies learn how to retool for social media, readers can get rich content – videos, PDF files, podcasts, tips, discussions, and other resources – by scanning the 22 Microsoft Tags scattered throughout the book.

Newspaper Uses Tag to Show Rally Video

By making the printed page interactive, Tag can bring a whole new dimension to news reporting. This newspaper did just that by linking a story to a video of a political rally.

Tags Hook Bookworms

Dick Jordan saw a book ad for Prayers and Lies in The New Yorker, scanned the Tag, and got a mobile site offering author info, an audio excerpt, and 30% off. That sure shows how much one magazine ad can do!

Sports Illustrated Tags Swimsuit Issue

The 2011 Sports Illustrated Swimsuit Issue launched a mobile campaign that includes Microsoft Tags throughout the magazine (and beyond) that link to videos, mobile apps, and other interactive content.

Seattle Times Tags Its Daily Deals

The Seattle Times connects its print ads to online marketing, using Microsoft Tag to take readers directly to digital deals for everything from restaurant specials to discount tours.

USA Today Implements Microsoft Tag

USA Today has begun using Microsoft Tags in its print editions, featuring at least one Tag daily to give readers direct access to videos, photo galleries, and other online content.
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