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Success Stories


Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.

Tag Helps Shape Celebrate 30 with a Successful Contest

Shape magazine uses Microsoft Tag for its 30th anniversary contest, driving nearly 400,000 entries.

Tag Becomes 2D Barcode Standard for Meredith Mags

Meredith Corporation to use Microsoft Tag technology across all its magazine titles.

Browsing the Magazine Rack

We showcase the latest Microsoft Tag implementations for publications.

How to Make Your Mobile Marketing Campaign a Winner

We take a look at some award-winning Microsoft Tag campaigns and why they were successful implementations.

An Engaging Tag Engagement

Martha Stewart Weddings partners with Tag for the second year in a row for its award-winning  “Scan to Win” campaign.

Tag Grabs Min Awards

Martha Stewart Weddings’ and Entertainment Weekly’s Microsoft Tag campaigns both receive honors at the Min Integrated Marketing Awards.

Putting On Your Gamification Face

Two Tag implementations that engaged users with a little mobile social game play.

The Right Lane

Microsoft Tag keeps attendees’ eyes on the prize for Lane Press at the AM&P Conference.

Story Time

Tags get placed on Atria Books' latest releases to give readers access to video content.

Getting Mobile

Kiplinger magazine banks on Microsoft Tag to help drive users to its mobile site.

Out of Africa

South African publisher Caxton Tags its publications.

See You in September

Tag is helping Women’s Day to make it a “September to Remember.”

In the Kitchen

Time Inc. publications use Tag to help recipes come alive.

Touring Portland

Oregon tourism embraces Tag.

A Tag Around the House

This Old House magazine Tags its pages for “The Great TOH Giveaway.”

Nissan targets athletes with Tag.

See how Nissan is using Tag to target athletes in the recent edition of Runners World Magazine.

Independent Publisher Targets Hunters With Tag

With their commitment to reaching members in an exciting range of media outlets and new technologies, the North America Membership Group has turned to Microsoft Tag to provide their readers with a more interactive and more informative reading experience.

Media24 Expands Use of Tag

Media24 is yet another publishing company that has seen the amazing things that Microsoft Tag can do for their business.  Based on the overwhelming success of the use of Tag in their magazine Huisgenoot, Media24 has added Tag campaigns to two more of their publications, YOU and DRUM as of this past May.

Why Hearst Tagged 7 Top Magazines

Magazine publisher Hearst is currently using Microsoft Tag in seven of their most popular magazines, as part of an ad to promote Loreal’s “Women of Worth” campaign.

Oprah Fans Scan Tag to Win Trip

Oprah devotees recently had the chance to score a free ticket to her annual lifestyle seminar by scanning a Tag in O magazine.
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