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Success Stories


Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.

"Jackass 3" Explodes on Mobile Phones

For the release of the "Jackass 3" DVD, Paramount put a Tag on the packaging and posters to entice its target demographic by showing some of the pranks, stunts, and explosions on their mobile phones.

Deep Zoom on "Source Code" and Win $10,000

Here's an inventive contest idea. A Facebook app lets you zoom-and-scan Microsoft Tags in “Source Code” images for a chance to win big money. Can you sniff out the winning Tag?

USA Today Tags Mobile Hoopla Contest

Bracketology just went mobile with this year's March Madness coverage in USA Today. Scan a Tag, build your bracket, and you're automatically entered  in a national contest.

"Source Code" Debuts with Mobile Tag Game

The Tag-based interactive game will be the centerpiece of Summit's web campaign for the movie, and is designed to replicate the film's unique concept for consumers to experience.

Picasso Gets Tagged

The Seattle Art Museum helped visitors explore and appreciate the Picasso exhibition by putting Tags by each piece of art. As one reader comments, Tag designs are something Picasso may have particularly appreciated.

Tag Brings Kinectimals to Life

Five new Kinectimals plush pals sport Microsoft Tags. Scan them with the Kinect for Xbox 360 sensor, and unlock their in-game characters. Meow!

Universal Uses Tag to Promote "Bridesmaids"

Universal Pictures is using Tag in full-page magazine ads to promote "Bridesmaids," making it the first major film studio to use Tag technology to promote a first-run, nationally released movie.

Ciara Tweets Tags with Exclusive Content

Songstress Ciara celebrated the release of her CD "Basic Instinct" by tweeting Tags that offered exclusive content, including  videos, live performances, and personal messages.

Diddy Tweets the "12 Days of Tag"

Diddy's holiday Tag tweets offered exclusive content from his new album, and the chance for fans to vote for which charity they'd like to see receive $10,000.

Tag Helps Bands Keep Fans Engaged

The band Blyndfold uses Microsoft Tag to link their new album to current content: videos, concert schedules, and updates on their website.

Art and Tech Exhibits Gain Depth with Tag

Chicago’s Art Loop Open, Adler Planetarium’s photo gallery, and Gizmodo’s technology exhibit are just a few exhibitions that have used Tag to add depth and interactivity to the visitor experience.

Tag Guerrilla Marketing for Bands

Bands and music labels are reinventing themselves by using Microsoft Tag to merge their real life and online marketing efforts.

Kinect for Xbox 360 Pounces on Tag

Scanning the Microsoft Tag on a Kinectimals plush pet unlocks its in-game character on the Xbox 360, allowing kids to use the Kinect camera to play with their pets on-screen as well as in real life.

Outdoor Advertising Gets a Digital Boost

PMD Promotion transformed its poster advertising for its 35,000 venue partners by adding Microsoft Tag. Now, consumers can connect to mobile sites, view videos of upcoming performances, and even download music.

Xbox Live Takes Tag to the Movies

Thanks to a new partnership between Xbox Live and MovieTickets.com, Xbox Live users can now purchase tickets directly from their mobile phones using Microsoft Tag.

Xbox Game Uses Tag for Coded Messages

The Xbox 360 game “Alan Wake” is the first to use Microsoft Tag in game play. Players have to recognize and scan the Tags to get vital clues.

TV Guide Goes Interactive with Tag

TV Guide is introducing Microsoft Tag to its 15 million readers to bring its entertainment features to life, offering videos of photos shoots, interviews, and behind-the-scenes antics, starting with “The Men of NCIS.”

Entertainment Weekly Previews Movies with Tag

EW’s Summer Movie Preview issue uses Microsoft Tag to show trailers of 16 featured films – including Angelina Jolie in “Salt” – and five advertisers are also using Tag.
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