Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.
UNICEF Raises Funds Using TagImagine helping a hungry or thirsty child simply by scanning a Microsoft Tag at your grocery store. Agencies recently posed that idea and many more in a recent challenge from marketing-trend company PSFK and UNICEF.
Herbal Essences Tags Product DisplaysHerbal Essences made their shelf-talkers say a lot more by adding Tag. Having more info available right on the aisle helps buyers tease out the right Herbal products for their head of hair.
Redken Mobilizes Hair CareIt can be tough to rise above the noise at an industry convention. At the recent Redken Symposium in Las Vegas, the hair-care company used Microsoft Tag on signage and collateral to help market its products to stylists.
"Making It Great" in Office 2010 AdsWhen the Microsoft Office team added Tags to their magazine ads to gauge customer response, the results exceeded their expectations. Tag-driven consumers were more engaged and twice as likely to view videos as those from mobile banner ads.
3M Goes Post-it with Tag3M recently tried out mobile couponing using Microsoft Tags in point-of-purchase displays for its Post-it promotion in OfficeMax stores.
Dentyne Says: Practice Safe BreathDentyne’s new “Practice Safe Breath” campaign for Dentyne Ice leverages Microsoft Tag to grab consumers’ attention as they chew gum on the go.
Skyy Vodka Tags Its Holiday Party IdeasDuring the busy holiday party season, Skyy Vodka drew in customers by offering party-planning ideas and recipes through Tags placed on its print ads and store displays.
Tag Feeds Food Industry Tag can provide more information about the food you’re buying, and it can be a fun way to personalize a dessert or other treat.
Tag Helps Bands Keep Fans Engaged The band Blyndfold uses Microsoft Tag to link their new album to current content: videos, concert schedules, and updates on their website.
Tag Feeds Food and Beverage IndustryKraft Foods, General Mills, Harrah's, Eurest, Eurofood Italy, and Bonterra Vineyards are just a few of the companies using Tag to connect with customers in an interactive and low-cost way.
Jones Apparel Tags Rachel Roy CollectionMicrosoft Tags on each piece lead to videos of model Jessica Stam showing ways to wear it, along with fashion tips, product information, and the back story on the line’s creation.
Berkley Lures Fishermen with TagTo market its Berkley FireLine products, Pure Fishing lured fishermen with Microsoft Tags in its print ads, which linked to in-depth details and videos.
Iams Adds Tags to Pet-Food DisplaysAre you a dog person or a cat person? Iams put custom Tags on its PreBiotics displays so customers could view videos about the benefits of its pet food.