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Success Stories


Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.

Tag Rings in Halloween

UNICEF and Microsoft Tag ring the opening bell at the New York Stock Exchange.

How to Make Your Mobile Marketing Campaign a Winner

We take a look at some award-winning Microsoft Tag campaigns and why they were successful implementations.

Picture This

Kodak uses Tag for its new Email Print Service.

Tag Contends

Del Taco Tags its drink cups for the “Real Steel” sweepstakes.

Tagging a Tag

Alert Medical Tags incorporates Microsoft Tag into their medical ID system.

Meeting Needs

Meeting professionals conference uses Tag to share valuable information with their attendees.

A Tag to Show You Care

CareNotes uses Tag to help families make sure their loved ones receive proper attention.

The Story Behind Del Taco's Tagged Cups

Tags will be printed on millions of cups to be distributed throughout over 500 stores, and they're already planning another Tag campaign.

Indiana Library Tags 20,000 Items

How the Evansville Vanderburgh Public Library is using mobile tagging to help customers find books faster.

Silversea Cruises Sets Sail with Tag

Silversea Cruises  is using Tag on the back cover of its 2012 brochure to connect would-be voyagers with video of colorful, exotic destinations and tantalizingly relaxing cruise-ship life.

Idaho's Tourism Dept. Takes a Trip with Tag

Idaho found a creative way to expose readers of popular magazines to the states natural wonders: Tag, the Lumpkin family, and a scenic road trip.

Tag and the Pink Kick-Starter Project

A charity called the Pink Kick-Starter Project has begun to use Microsoft Tag as part of their campaign to reach out and provide essential information to newly diagnosed breast cancer patients

Hungry HBO Employees Scan Tags for Deals

Cafeterias are using Microsoft Tag to bring in hungry diners with menus, nutrition details, and special offers. Yum!

The Smithsonian Gets Tagged

Using Tag helps the Smithsonian's National Museum of the American Indian bring exhibits right off the wall and into visitors' hands.

Tag-Based Promotion Draws in Diners

Eurest Dining Services added mobile coupons and contests to its marketing, and garnered a 45 percent redemption rate (four times the norm), with winners spending 15% more on their checks than non-players.

Seen a Tag Higher Than 10,450 Feet?

The highest known Tag is at Jackson Hole...can you top that? And, can you top all the different way the ski resort has used Tag to make hitting the slopes more fun?

Lindblad Expeditions Travels with Tag

Aiming at serious travelers, Lindblad Expeditions puts the exhilaration of distant adventures on paper by delivering travel video with Tags.

Holland America Goes Cruising with Tag

Hop on the ship directly from the phone. With Tag, Holland America gives prospective travelers an enticing virtual tour of life on a relaxing (and sumptuous) cruise.

KOA Tags RV Giveaway

Kampgrounds of America added fun to their travel directory by offering a sweepstakes. Campers could win an RV by scanning the Kamping in Style Tag.

KOA Directory Goes Camping with Tag

Kamgrounds of America has put hundreds of Tags in its KOA Directory to describe each of its 474 campgrounds. Campers can get details about the facilities and driving directions, and KOA can update information on the fly if needed.
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