Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.
Books Go Interactive with TagBook publishers such as Simon & Schuster, Loescher, and Publications International are adopting Microsoft Tag to provide instant access to digital content that enhances and expands the printed page.
Loescher Tags Textbooks for Online LearningItaly's largest textbook publisher added Tags to its tomes so that students can view dynamic educational content on their smartphones instead of lugging heavy books around.
Golf Digest Drives Success with TagVideo golf lessons in a magazine? Golf Digest hits a hole-in-one by adding Tags to its instructional articles to show – not just tell – readers how to play golf.
Allure Campaign Achieves Record ResultsIn past years, Allure magazine used its website as the entry point for its annual "Free Stuff Giveaway" of beauty products, but this year the magazine switched to Tag and mobile phones, resulting in a record number of scans and a 38% increase in entries.
Tag Hears Wedding BellsWedding magazines have taken a shine to Microsoft Tag. Get Married, Long Island Bride and Groom, and now Martha Stewart Weddings are using Tag to help busy brides plan their weddings on the go.
Allure Tags its Free Stuff GiveawayThe magazine has jumped on the mobile bandwagon, using Microsoft Tag as the portal for readers to enter to win prizes in its annual Free Stuff Giveaway.
TV Guide Goes Interactive with TagTV Guide is introducing Microsoft Tag to its 15 million readers to bring its entertainment features to life, offering videos of photos shoots, interviews, and behind-the-scenes antics, starting with “The Men of NCIS.”