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Success Stories


Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.

Tag-Based Promotion Draws in Diners

Eurest Dining Services added mobile coupons and contests to its marketing, and garnered a 45 percent redemption rate (four times the norm), with winners spending 15% more on their checks than non-players.

Tag Goes to College

Schools are using Microsoft Tag to reach students through their preferred communications device, the smartphone.

Turin Tags Landmarks for Tourists

This Italian city adopted a citywide tourism campaign that placed Tags near important city landmarks so visitors could easily view mobile sites containing rich historical details and maps to other points of interest.

Lakewood Ranch Opens Doors with Tag

It's not easy being green, which is why Lakewood Ranch turned to Microsoft Tag as an eco-friendly strategy for all its marketing needs, from advertisements and signage to the monthly newsletter.

Indiana Realtor Sells Homes with "Tag It!"

Carpenter Realtors, Indiana's largest real-estate company, uses Tags on signage and flyers to deliver virtual tours, detailed property information, and agent contacts directly to the buyer's smartphone.

Interactive Ads Boost Response Rate

When Microsoft's print ads for its “because it’s everybody’s business” campaign offered readers two ways to get more information, the response rate for Tag was 100 times higher than for text messaging.

Whole Foods Tags Tasty Recipes

Whole Foods is providing recipes for its delicacies to shoppers through Microsoft Tags placed in stores and transit ads. Shoppers can store the recipes on their smartphones, share them, and have the ingredient lists handy – smart marketing!

Chicago Walking Tour Adds Depth with Tag

Want to learn more about Chicago’s skyscrapers? The Society of Architectural Historians placed signs containing Microsoft Tags in the lobbies of ten early Chicago buildings to share their histories with smartphone-equipped visitors.
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