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Success Stories


Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.

A Slapshot for Tag

The Anaheim Ducks score a breakaway by using Microsoft Tag on their tickets.

It’s All Fair

Tag is part of some yummy deals featured at Washington State’s Puyallup Fair.

Tag Contends

Del Taco Tags its drink cups for the “Real Steel” sweepstakes.

En garde!

Tag joins forces with “The Three Musketeers.”

Down the Shore

The “Jersey Shore Season 3 Uncensored” DVD gets Tagged.

At the Movies

The soon-to-be-released film “One Day” builds buzz with Tag promos.

Loudbytes Integrates Digital and Retail

Digital music distribution company loudbytes just announced a new service, "Crazy Funnel," that works through point of sale systems, enabling retailers to sell digital music in stores.

"Switched at Birth" Tags Scavenger Hunt

To promote its upcoming TV series "Switched at Birth", ABC Family created an online scavenger hunt using Microsoft Tag. The game gave clues to players so they could find a character’s stencil art, which was actually a series of Tags.

Entertain Bored Concertgoers with Tag

Using Microsoft Tag, new company VenueCast found a way to improve what 76% of music lovers say is the worst part of the concert-going experience.

Newest Celeb Using Tag: Justin Bieber

Paramount is using Tags on the Justin Bieber Never Say Never DVD release. Folks who scan the bright purple Tag are rewarded with a video of Bieber singing while suspended mid-air in a purple wire heart (we won’t judge).

Tags at Music Fest Give Show Info and Songs

This year, the Savannah Stopover music festival used Tag to connect concert-goers with show times, venues, and song previews on the fly (who has time to dig out a laptop when you're at a music festival?).

FX Show "Archer" Tags Its Facebook Page

FX's animated spy comedy "Archer" uses Microsoft Tag on its Facebook page so fans can download free wallpapers faster than Archer can point his trigger finger.

Baseball Team Goes Nuts for Tag

Tag scores a home run at a recent ballgame. See how the Charleston Riverdogs baseball team and peanut roaster CBs Nuts are using Microsoft Tag in creative promotions.

Golden State Gives Fans Free Song with Tag

Indie band Golden State goes beyond "duct tape and staple guns," using Tag to stand out at SXSW and to build fan base by offering a free song.

Youth Film Festival Promotes Trailer with Tag

The National Film Festival for Talented Youth, or, NFFTY, used Tag on the Festival Guide to link users to the trailer for the festival.

"Priest" Uses Tag for Animated Prologue

The action movie uses Microsoft Tag in promotions to link users to a three-minute animated prologue providing some back story for the film.

The Smithsonian Gets Tagged

Using Tag helps the Smithsonian's National Museum of the American Indian bring exhibits right off the wall and into visitors' hands.

"Bad Teacher" and "Battle Los Angeles" Get Tags

Two Sony films use Microsoft Tag on promotional hotel keycards to target kids on Spring Break. Smart thinking!

Gears of War 3 Game Uses Tagging

Promoters went very large with the Games of War 3 beta announcement, creating a tagged poster promoting pre-orders for battle-hardened die hards.

Mobile Tagging Drives Restaurant Promotion

Brothers Bar & Grill relied on Microsoft Tag to drive its popular 16-restaurant promotional contest, featuring fresh opportunities to win every day for 28 days.
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