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Success Stories


Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.

Italian Liqueur Bottles Sport Tags

Choosing the right beverage is easier thanks to the way the Petrone distillery is using Microsoft Tag. Salute!

Tags Educate Curious CamelBak Customers

Tags help customers visualize how various hydration systems will keep them from running dry when they're on the go.

Covergirl Sweepstakes Gets Pretty with Tag

To promote Covergirl’s Simply Ageless skincare collection, the cosmetics brand recently ran an advertorial in Woman’s Day using Tags as entry points for four different sweepstakes.

Outdoor Retailers Demo Products with Tag

How mobile tagging helped Overton's and Gander make their outdoor catalogs actually take prospective customers outdoors. So to speak.

Vintners Add Tags to Wine Labels

Wineries are using Microsoft Tag to boost in-store sales by sharing everything from reviews to food pairings.

UNICEF Raises Funds Using Tag

Imagine helping a hungry or thirsty child simply by scanning a Microsoft Tag at your grocery store. Agencies recently posed that idea and many more in a recent challenge from marketing-trend company PSFK and UNICEF.

Herbal Essences Tags Product Displays

Herbal Essences made their shelf-talkers say a lot more by adding Tag. Having more info available right on the aisle helps buyers tease out the right Herbal products for their head of hair.

Redken Mobilizes Hair Care

It can be tough to rise above the noise at an industry convention. At the recent Redken Symposium in Las Vegas, the hair-care company used Microsoft Tag on signage and collateral to help market its products to stylists.

"Making It Great" in Office 2010 Ads

When the Microsoft Office team added Tags to their magazine ads to gauge customer response, the results exceeded their expectations. Tag-driven consumers were more engaged and twice as likely to view videos as those from mobile banner ads.

3M Goes Post-it with Tag

3M recently tried out mobile couponing using Microsoft Tags in point-of-purchase displays for its Post-it promotion in OfficeMax stores.

Dentyne Says: Practice Safe Breath

Dentyne’s new “Practice Safe Breath” campaign for Dentyne Ice leverages Microsoft Tag to grab consumers’ attention as they chew gum on the go.

Skyy Vodka Tags Its Holiday Party Ideas

During the busy holiday party season, Skyy Vodka drew in customers by offering party-planning ideas and recipes through Tags placed on its print ads and store displays.

Tag Feeds Food Industry

Tag can provide more information about the food you’re buying, and it can be a fun way to personalize a dessert or other treat.

Tag Helps Bands Keep Fans Engaged

The band Blyndfold uses Microsoft Tag to link their new album to current content: videos, concert schedules, and updates on their website.

Tag Feeds Food and Beverage Industry

Kraft Foods, General Mills, Harrah's, Eurest, Eurofood Italy, and Bonterra Vineyards are just a few of the companies using Tag to connect with customers in an interactive and low-cost way.

Beef Producer Touts Natural Origins with Tag

Meyer Natural Beef uses Microsoft Tag on its meat wrappers to educate consumers about its food sources and farm practices while they're standing in the aisle.

Italian Food Distributor Tags Product Packaging

Eurofood Italy added Microsoft Tag to its packaging for KV Nordic smoked salmon to engage customers and provide them with mouth-watering recipes from famous chefs.

Jones Apparel Tags Rachel Roy Collection

Microsoft Tags on each piece lead to videos of model Jessica Stam showing ways to wear it, along with fashion tips, product information, and the back story on the line’s creation.

Berkley Lures Fishermen with Tag

To market its Berkley FireLine products, Pure Fishing lured fishermen with Microsoft Tags in its print ads, which linked to in-depth details and videos.

Iams Adds Tags to Pet-Food Displays

Are you a dog person or a cat person? Iams put custom Tags on its PreBiotics displays so customers could view videos about the benefits of its pet food.
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