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Success Stories


Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.

How to Make Your Mobile Marketing Campaign a Winner

We take a look at some award-winning Microsoft Tag campaigns and why they were successful implementations.

Full Engagement

NYX Cosmetics and Sonicare bring user engagement and excitement to their mobile marketing campaigns with Microsoft Tag.

In the Kitchen

Time Inc. publications use Tag to help recipes come alive.

Red Plum Tangos with Tag

Red Plum users are doing a happy dance thanks to a cool new Microsoft Tag that allows shoppers to sign up for coupon and freebie alerts.

Mary Kay gets creative with business cards.

While most of us probably think of business cards as a convenient tool for networking, Mary Kay saw the opportunity to transform the cards into a marketing tool.

Kenny Powers Says, "Shut Up and Scan Tags."

This week, the athletic shoe brand K•SWISS is announcing a partnership with Kenny Powers of the HBO show Eastbound & Down for a campaign to promote their new TUBES line of training footwear. And the best part is, they’re using Microsoft Tags to do it.

Tags Demonstrate 4th of July Fireworks

StateLine Fireworks, the Tri-State Area’s largest fireworks dealer since 1982, has created what they’re calling the Microsoft Tag Experience.

Coke Tags 1.7 Million Cups

It's vacation season, and Coca-Cola has partnered with airport food-service company HMSHost to launch a summer travel sweepstakes complete with Tags.

Retailer Tags Hipsters' Receipts

Junk Skull is adding Tags to customer receipts, and founder Danny Policarpo was kind enough to answer some of my probing questions by email.

South African Developer Tags Software

We recently heard from JayCee Botha, an entrepreneur and software developer from South Africa who has been using Microsoft Tag in a number of interesting ways as an entrepreneur and software developer.

Seeing Tags on Your Summer Vacation

Keep your eyes peeled...Your summer travel could include several Tag sightings, such as AquaLung's clever use of Tags on its snorkeling gear packages.

Erie Brewing Co. Gets Tipsy with Tag

When customers go to grab a bottle, Erie Brewing Co. is grabbing their attention by using Tag on all their new marketing material, from neck labels to promotional posters.

Why Quilting Companies Like Tag

When you think of quilters and crafters, someone pulling out a smartphone to scan a Tag might not be the first thing that comes to mind...but Joan Hawley and Rob Krieger want to change that.

Tags Tell You Where Your Food Came From

Microsoft Tag in the Whole Foods dairy section gives shoppers a very informational experience, explaining the origins and freshness of this farmer's eggs.

Duct Tape Prom Dresses and Tag

Here's a sticky way to win a scholarship. With the recession, some teens are making their own dresses or repurposing vintage castoffs...and some are even using duct tape.

Going Camping with Coleman and Tag

The outdoor retailer runs a tagged ad on the back of the Kampgrounds of America (KOA) directory offering a free cooking app. Scouts honor!

Tag Grows Engagement Among Gardeners

By putting tons of information in grubby hands, gardening companies are using Tag to help give newbies a head start on their green thumbs.

What Does Fashion Have to Do with Tagging?

If you're not thinking Tag when you're thinking clothes, that's because you've not seen some of the latest fashion shows, and, believe it or not, clothing.

Bare Escentuals Uses Tag in Direct Mail

To promote its new line of skincare products, the cosmetics company was recently looking for a way to give customers an interactive, 3D experience. They found that experience with Microsoft Tag.

Ford and Big 5 Sporting Goods Get Tagged

Have you driven a Tag lately? Bought a hockey stick? Direct mail and point-of-sale strategies put detailed product info into customer's hands to help sell cars and sporting goods.
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