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Success Stories


Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.

Revving Up the Mobile Experience

Microsoft Tag helps drive customer engagement for a Washington State car dealership.

Full Engagement

NYX Cosmetics and Sonicare bring user engagement and excitement to their mobile marketing campaigns with Microsoft Tag.

Picture This

Kodak uses Tag for its new Email Print Service.

Revolutionizing Point-of-Sale

Canon employs Tag to create excitement for their products.

Tag’s Got Mad SKLZ

SKLZ uses Microsoft Tag to help both athletes and non-athletes get the most out of their workouts.

Ford: Why Print When You Can Tag?

Ford Motor Company used Microsoft Tag in their customer-focused Spring 2011 “My Ford Magazine,” which is distributed three times a year and reaches 1.1 million readers.

Tag Goes Surfing with Fresh Pineapples

The California-based surfboard company Fresh Pineapples has been putting Microsoft Tag to use in an interesting way: right smack in the middle of their surfboards.

Lincoln Electric Tags Its Welding Equipment

Age-old craft meets new-age technology. Lincoln Electric puts Tags right on its equipment, so welders can access a mobile-optimized site with instructions, videos, and product specs just by scanning product nameplates.

Porsche Drives Sales with Tag in Print Ads

What will it take to get you into a car today? Porsche has a good idea: using Tag in ads and at dealerships to bring customers into the showroom and out onto the road.

Ford and Big 5 Sporting Goods Get Tagged

Have you driven a Tag lately? Bought a hockey stick? Direct mail and point-of-sale strategies put detailed product info into customer's hands to help sell cars and sporting goods.

Dell Tells Sweet Customer Tales with Tag

How Dell used Microsoft Tag to tell a bakery owner's story in the PC manufacturer's business catalog.

Tagged Videos Sell the Fun of Water Sports

Water-sports manufacturer O’Brien uses Tags on its packaging to show videos of its products in action, helping customers make informed buying decisions about its wakeboards, skis, tubes, and other gear.

Volvo Tags Ads in Turkey

This automotive manufacturer is taking advantage of the latest trends, since mobile tagging is increasingly popular in the smartphone-happy Middle East.

Acura Uses Tags to Highlight Car Features

To increase customer engagement, Acura created new brochures for its latest automobile that incorporated 12 Microsoft Tags linked to videos explaining the car's features.

Jarden Uses Tag to Update Crock-Pot Brand

JCS added Microsoft Tags to Crock-Pot product packaging to engage shoppers on their mobile devices and drive purchase decisions. And then it upped the ante with a mobile app, a recipe finder for planning meals while on the go.

Razor Scooters Roll with Tag

When you're selling a "ride-in-a-box" it helps to give Mom and Dad an idea of what they're buying. Microsoft Tags on packaging let customers see the popular line of Razor scooters in action.

Callaway Drives Golf-Club Sales with Tag

Golf-club manufacturer Callaway helps customers make buying decisions by putting Microsoft Tags on point-of-sale displays, so golfers can see videos of the clubs in action.