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Success Stories


Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.

Tag Brings Kinectimals to Life

Five new Kinectimals plush pals sport Microsoft Tags. Scan them with the Kinect for Xbox 360 sensor, and unlock their in-game characters. Meow!

Sports Illustrated Tags Swimsuit Issue

The 2011 Sports Illustrated Swimsuit Issue launched a mobile campaign that includes Microsoft Tags throughout the magazine (and beyond) that link to videos, mobile apps, and other interactive content.

3M Goes Post-it with Tag

3M recently tried out mobile couponing using Microsoft Tags in point-of-purchase displays for its Post-it promotion in OfficeMax stores.

Seattle Times Tags Its Daily Deals

The Seattle Times connects its print ads to online marketing, using Microsoft Tag to take readers directly to digital deals for everything from restaurant specials to discount tours.

USA Today Implements Microsoft Tag

USA Today has begun using Microsoft Tags in its print editions, featuring at least one Tag daily to give readers direct access to videos, photo galleries, and other online content.

Universal Uses Tag to Promote "Bridesmaids"

Universal Pictures is using Tag in full-page magazine ads to promote "Bridesmaids," making it the first major film studio to use Tag technology to promote a first-run, nationally released movie.

Indian Event Company Adopts Microsoft Tag

EventNu is the first company in India to use Tag, offering it to event managers as a tool for creating more engaging experiences and improving the efficiency of event hosting.

Acura Uses Tags to Highlight Car Features

To increase customer engagement, Acura created new brochures for its latest automobile that incorporated 12 Microsoft Tags linked to videos explaining the car's features.

South Africa’s Largest Magazine Tags Its Content

Huisgenoot magazine added new depth to its weekly content by placing more than 30 Tags throughout the magazine, linked to video clips, music, and more.

Dentyne Says: Practice Safe Breath

Dentyne’s new “Practice Safe Breath” campaign for Dentyne Ice leverages Microsoft Tag to grab consumers’ attention as they chew gum on the go.

Credit Union Sponsors "Capture the Tag"

A Washington credit union used Microsoft Tag 2D barcodes to create Capture the Tag, a fun way to promote local commerce and educate participants about finances, fraud, and saving money.

Skyy Vodka Tags Its Holiday Party Ideas

During the busy holiday party season, Skyy Vodka drew in customers by offering party-planning ideas and recipes through Tags placed on its print ads and store displays.

Ciara Tweets Tags with Exclusive Content

Songstress Ciara celebrated the release of her CD "Basic Instinct" by tweeting Tags that offered exclusive content, including  videos, live performances, and personal messages.

Diddy Tweets the "12 Days of Tag"

Diddy's holiday Tag tweets offered exclusive content from his new album, and the chance for fans to vote for which charity they'd like to see receive $10,000.

Tag Feeds Food Industry

Tag can provide more information about the food you’re buying, and it can be a fun way to personalize a dessert or other treat.

Tag Helps Bands Keep Fans Engaged

The band Blyndfold uses Microsoft Tag to link their new album to current content: videos, concert schedules, and updates on their website.

Jarden Uses Tag to Update Crock-Pot Brand

JCS added Microsoft Tags to Crock-Pot product packaging to engage shoppers on their mobile devices and drive purchase decisions. And then it upped the ante with a mobile app, a recipe finder for planning meals while on the go.

Australian Foody Mag Creates Web Portal with Tag

Gram magazine, which covers the lively food culture in Melbourne, Australia, is using Tag throughout the magazine to transform it into a printed portal for the web.

Art and Tech Exhibits Gain Depth with Tag

Chicago’s Art Loop Open, Adler Planetarium’s photo gallery, and Gizmodo’s technology exhibit are just a few exhibitions that have used Tag to add depth and interactivity to the visitor experience.

Houston Realtor Adds Tags to Yard Signs

When they scan a Tag, Houston home buyers get instant access to the property description, price, and photos, along with local information such as maps, schools, shopping, and more.
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