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Success Stories


Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.

"Jackass 3" Explodes on Mobile Phones

For the release of the "Jackass 3" DVD, Paramount put a Tag on the packaging and posters to entice its target demographic by showing some of the pranks, stunts, and explosions on their mobile phones.

People Offers Exclusive “Royal Watch” Videos

To ensure its mobile readers dodn't miss a single detail of the British royal wedding, People is running a special eight-week section that included a Microsoft Tag, so readers can watch exclusive video of the wedding preparations. 

Local Newspapers Tag Content

Community newspapers use Microsoft Tag to provide richer content to readers.

Volvo Tags Ads in Turkey

This automotive manufacturer is taking advantage of the latest trends, since mobile tagging is increasingly popular in the smartphone-happy Middle East.

Deep Zoom on "Source Code" and Win $10,000

Here's an inventive contest idea. A Facebook app lets you zoom-and-scan Microsoft Tags in “Source Code” images for a chance to win big money. Can you sniff out the winning Tag?

USA Today Tags Mobile Hoopla Contest

Bracketology just went mobile with this year's March Madness coverage in USA Today. Scan a Tag, build your bracket, and you're automatically entered  in a national contest.

"Source Code" Debuts with Mobile Tag Game

The Tag-based interactive game will be the centerpiece of Summit's web campaign for the movie, and is designed to replicate the film's unique concept for consumers to experience.

iPhone Book Adds Interactivity with Tag

When you're writing a book about something as visual as photography, it's pretty cool to be able to bring your story to life. That's why this book uses 75 Tags to provide more than 40 hours of video demos.

Tag Goes to Italy

Italian newsmagazine Panorama is connecting its physical and digital media with Tag, giving its 300,000 subscribers instant access to more content. Panorama moved from QR codes to take advantage of Tag's ease of use and fast web connectivity.

Holland America Goes Cruising with Tag

Hop on the ship directly from the phone. With Tag, Holland America gives prospective travelers an enticing virtual tour of life on a relaxing (and sumptuous) cruise.

Business Book Adds Depth with Tag

To help companies learn how to retool for social media, readers can get rich content – videos, PDF files, podcasts, tips, discussions, and other resources – by scanning the 22 Microsoft Tags scattered throughout the book.

Herbal Essences Tags Product Displays

Herbal Essences made their shelf-talkers say a lot more by adding Tag. Having more info available right on the aisle helps buyers tease out the right Herbal products for their head of hair.

Newspaper Uses Tag to Show Rally Video

By making the printed page interactive, Tag can bring a whole new dimension to news reporting. This newspaper did just that by linking a story to a video of a political rally.

KOA Tags RV Giveaway

Kampgrounds of America added fun to their travel directory by offering a sweepstakes. Campers could win an RV by scanning the Kamping in Style Tag.

Picasso Gets Tagged

The Seattle Art Museum helped visitors explore and appreciate the Picasso exhibition by putting Tags by each piece of art. As one reader comments, Tag designs are something Picasso may have particularly appreciated.

Redken Mobilizes Hair Care

It can be tough to rise above the noise at an industry convention. At the recent Redken Symposium in Las Vegas, the hair-care company used Microsoft Tag on signage and collateral to help market its products to stylists.

KOA Directory Goes Camping with Tag

Kamgrounds of America has put hundreds of Tags in its KOA Directory to describe each of its 474 campgrounds. Campers can get details about the facilities and driving directions, and KOA can update information on the fly if needed.

"Making It Great" in Office 2010 Ads

When the Microsoft Office team added Tags to their magazine ads to gauge customer response, the results exceeded their expectations. Tag-driven consumers were more engaged and twice as likely to view videos as those from mobile banner ads.

Tags Hook Bookworms

Dick Jordan saw a book ad for Prayers and Lies in The New Yorker, scanned the Tag, and got a mobile site offering author info, an audio excerpt, and 30% off. That sure shows how much one magazine ad can do!

Turkcell Launches Tag-Powered Mobile Marketing Service

Turkcell is the first mobile operator to offer Tag-based mobile-marketing solutions, and its MobilKod service enables marketers to reach millions of mobile subscribers in Turkey and beyond.
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