Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.
Mobile Phone Photography Book Uses TagThey're high art and they're shot with a phone. Lucas Kane used Tags in his photography book, pHone pHotos to make it easier for readers to learn about how the photos were taken.
The Smithsonian Gets TaggedUsing Tag helps the Smithsonian's National Museum of the American Indian bring exhibits right off the wall and into visitors' hands.
Gears of War 3 Game Uses TaggingPromoters went very large with the Games of War 3 beta announcement, creating a tagged poster promoting pre-orders for battle-hardened die hards.
Tag Helps Career Advice Book Stay FreshMobile tagging helps authors serve up added content, like videos, and offers a way to help keep books from becoming outdated. You could almost call it a guerrilla strategy.
Tag-Based Promotion Draws in Diners Eurest Dining Services added mobile coupons and contests to its marketing, and garnered a 45 percent redemption rate (four times the norm), with winners spending 15% more on their checks than non-players.
Tagged Videos Sell the Fun of Water SportsWater-sports manufacturer O’Brien uses Tags on its packaging to show videos of its products in action, helping customers make informed buying decisions about its wakeboards, skis, tubes, and other gear.
Seen a Tag Higher Than 10,450 Feet?The highest known Tag is at Jackson Hole...can you top that? And, can you top all the different way the ski resort has used Tag to make hitting the slopes more fun?
UNICEF Raises Funds Using TagImagine helping a hungry or thirsty child simply by scanning a Microsoft Tag at your grocery store. Agencies recently posed that idea and many more in a recent challenge from marketing-trend company PSFK and UNICEF.
Self Magazine Offers Prize-a-DayFree! Free! Free! Self Magazine proves the power of a good contest, having readers scan Microsoft Tags each day for a month to enter sweepstakes for 3,815 prizes.