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Success Stories


Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.

Mobile Phone Photography Book Uses Tag

They're high art and they're shot with a phone. Lucas Kane used Tags in his photography book, pHone pHotos to make it easier for readers to learn about how the photos were taken.

Hungry HBO Employees Scan Tags for Deals

Cafeterias are using Microsoft Tag to bring in hungry diners with menus, nutrition details, and special offers. Yum!

The Smithsonian Gets Tagged

Using Tag helps the Smithsonian's National Museum of the American Indian bring exhibits right off the wall and into visitors' hands.

"Bad Teacher" and "Battle Los Angeles" Get Tags

Two Sony films use Microsoft Tag on promotional hotel keycards to target kids on Spring Break. Smart thinking!

Italian Liqueur Bottles Sport Tags

Choosing the right beverage is easier thanks to the way the Petrone distillery is using Microsoft Tag. Salute!

Gears of War 3 Game Uses Tagging

Promoters went very large with the Games of War 3 beta announcement, creating a tagged poster promoting pre-orders for battle-hardened die hards.

Tags Educate Curious CamelBak Customers

Tags help customers visualize how various hydration systems will keep them from running dry when they're on the go.

Covergirl Sweepstakes Gets Pretty with Tag

To promote Covergirl’s Simply Ageless skincare collection, the cosmetics brand recently ran an advertorial in Woman’s Day using Tags as entry points for four different sweepstakes.

Tag Helps Career Advice Book Stay Fresh

Mobile tagging helps authors serve up added content, like videos, and offers a way to help keep books from becoming outdated. You could almost call it a guerrilla strategy.

Outdoor Retailers Demo Products with Tag

How mobile tagging helped Overton's and Gander make their outdoor catalogs actually take prospective customers outdoors. So to speak.

Ocala Style Magazine Does Tagging Right

Tags can make your content jump off the printed page. If you use them well. Here's a look at one of the best practices of mobile tagging in publishing.

Dell Tells Sweet Customer Tales with Tag

How Dell used Microsoft Tag to tell a bakery owner's story in the PC manufacturer's business catalog.

Tag-Based Promotion Draws in Diners

Eurest Dining Services added mobile coupons and contests to its marketing, and garnered a 45 percent redemption rate (four times the norm), with winners spending 15% more on their checks than non-players.

Tagged Videos Sell the Fun of Water Sports

Water-sports manufacturer O’Brien uses Tags on its packaging to show videos of its products in action, helping customers make informed buying decisions about its wakeboards, skis, tubes, and other gear.

Seen a Tag Higher Than 10,450 Feet?

The highest known Tag is at Jackson Hole...can you top that? And, can you top all the different way the ski resort has used Tag to make hitting the slopes more fun?

Vintners Add Tags to Wine Labels

Wineries are using Microsoft Tag to boost in-store sales by sharing everything from reviews to food pairings.

Mobile Tagging Drives Restaurant Promotion

Brothers Bar & Grill relied on Microsoft Tag to drive its popular 16-restaurant promotional contest, featuring fresh opportunities to win every day for 28 days.

Lindblad Expeditions Travels with Tag

Aiming at serious travelers, Lindblad Expeditions puts the exhilaration of distant adventures on paper by delivering travel video with Tags.

UNICEF Raises Funds Using Tag

Imagine helping a hungry or thirsty child simply by scanning a Microsoft Tag at your grocery store. Agencies recently posed that idea and many more in a recent challenge from marketing-trend company PSFK and UNICEF.

Self Magazine Offers Prize-a-Day

Free! Free! Free! Self Magazine proves the power of a good contest, having readers scan Microsoft Tags each day for a month to enter sweepstakes for 3,815 prizes.
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